For the Love of Meta is a collaboration with OpenSea — a fresh and vibrant open-edition NFT collection celebrating the intersection of art, culture, and the open metaverse. The project involved creating a richly detailed isometric city illustration packed with cultural references, original characters, and hidden details that reward exploration. Every building, figure, and street corner tells a story.

A full cast of original characters — three flower variants in blue, purple, and red, alongside Pepe the frog, a toy sailboat, and an isometric corner store. Each character was designed at two scales for use across print, digital, and on-chain applications.

The city was built in six stages — rough structural sketch, detailed line art, character placement, flat color blocking, shading and depth, then final full-color render. Every stage was intentional, building complexity layer by layer until the world felt alive.

Kudoz is a premium cannabis flower brand built for a market that demands quality and attitude in equal measure. The packaging needed to work hard — standing out in a crowded dispensary environment while communicating premium product. Two distinct design phases tell the full story of the brand's evolution.

The first identity built on a bold black and neon yellow palette — high contrast, street-energy, unapologetically loud. The box packaging used a hand-drawn cartoon fist mark, uppercase bold lettering, and a full dieline system designed for a 10-pack format. Every surface had a job to do — built to pop off the shelf.

The rebrand shifted the energy from bold-and-stark to bold-and-alive. A full neon illustration system on black — flowers, hands, peace signs, cherries, flames — wrapping the entire tin can label in 360-degree visual chaos that rewards a second look. The Kudoz wordmark gained a bubble-graffiti treatment that fits the premium-but-playful brand personality perfectly.

Every motif — the melting smiley, the flame, the floppy daisy, the cherry, the peace sign — drawn in a single neon line on pure black. Built to wrap continuously around the cylindrical can so the artwork has no front and no back, only a story unfolding as the product turns in your hand.

Pure black and high-voltage neon yellow carried across both phases — a palette built to interrupt fluorescent dispensary lighting and read clearly through display glass. Every secondary color in the rebrand illustration system orbits around this primary contrast.

Skyward Construction Group is a commercial and residential remodeling contractor based in Potomac, MD. When they came to us, they had the work and the reputation — but the brand wasn't keeping pace.

Build a brand identity strong enough to compete with larger regional contractors, while feeling personal enough for residential homeowners. We built a full identity system — logo, color, typography, and a "Trust The Build" brand platform — then extended it across a complete collateral suite including letterhead, business cards, a full branded merchandise line, and a marketing website at skywardconstructiongroup.com ↗.

A three-color palette that reads strong from the scaffold to the boardroom. Skyward Orange leads. Charcoal and white anchor.

The "Trust The Build" platform gave the team something to wear with pride — and gave the brand presence beyond the job site.

Hot Yoga Sugar Land is more than a studio — it's a community built on balance, strength, and renewal. The brief called for a brand identity that reflects the harmony of heat, movement, and mindfulness. The visual language needed to communicate clarity, vitality, and connection — mirroring the experience every student feels when they walk through the door.

Applied to the studio's glass storefront, the logo owns its space with authority. The white wordmark and yellow Y mark read at distance, command the street, and communicate the premium experience waiting inside.

Four colors anchor the identity. Highlighter Yellow is the signature — electric and unmistakable. Tan brings warmth and groundedness. White and near-black complete a system that performs in any environment, from a yoga mat to a storefront window.

Roboto Semi-Bold carries all headers — modern, accessible, and strong. Roboto Regular handles body copy and subtitles with the same clean confidence. Together they build a typographic voice that feels serious about wellness without ever feeling cold.

The identity system was built to scale. From leggings and water bottles to yoga mats and sports bras — every promotional application reinforces the same visual energy: warm, alive, and unmistakably Hot Yoga Sugar Land.

Alitiko is a family-owned Greek restaurant located in the food court of Western Market in Washington, D.C. They hired me to design and execute a large-scale digital mural that aligned with their brand identity and strengthened their visual presence within a highly competitive food hall environment.

I developed a mural concept that translated Alitiko’s brand identity into a bold, large-scale visual experience. The design focused on visual clarity, cultural authenticity, and immediate recognizability from a distance. Composition, typography integration, and graphic elements were considered carefully to ensure the mural enhanced the physical space while reinforcing the restaurant’s brand presence.

The design balanced modern visual structure with references to Greek culture, creating a piece that felt both contemporary and authentic to the restaurant’s roots. The system was designed to be scalable and consistent with future brand applications.

Delivered a cohesive, large-scale mural that became a central visual anchor for the restaurant’s storefront. The final design strengthened Alitiko’s brand presence, improved visual recognition, and enhanced the overall customer experience within the food hall — providing a strong foundation for consistent brand expression and a more professional, memorable physical environment.

Willis Builders is a general contractor working across residential remodels and commercial fit-outs. Their existing identity didn’t carry the weight or clarity of the craftsmanship behind the company. The brief: a refreshed logo system that signals reliability at a glance — and survives the realities of where construction brands actually live, from truck doors and PPE to permits and proposals.

The brandmark is built from three angled strokes — a stylised W read as framing studs or a structural truss. Iterations tested stroke weight, angle, and spacing against legibility at small sizes and on weathered surfaces. The final mark holds together at 16px on screen and at scale on a job-site sign, paired with a clean wordmark and the tagline “Trusted Craftsmanship.”

A single-colour brandmark anchors the system — equally at home as a profile avatar, on safety gear, or stamped on a job-site sign. The palette holds tight: deep navy, white, and a structural black. No decoration, no concessions — just a mark that lets the work speak.

Bird Box is a brunch and breakfast concept built around an all-day menu of sandos, biscuits, and breakfast classics. The brief: an identity that felt warm and familiar, but moved with the pace of modern food brands — clean, confident, and built for packaging, signage, and social from day one.

The menu system pairs a confident two-column grid with vertical category labels — Chicken Sandos, Breakfast Sandos, Tenders, Sides — so customers can scan a section in under a beat. Typography stays close to the wordmark’s rounded geometry; prices sit right-aligned, no decoration.

The table-tent ties the system together — the full menu grid, the icon set, and a quiet social/URL band along the bottom edge. Every element is built to be redrawn at scale without rework, from a 25mm sticker to a wall-sized signage panel.

Nestra is a premium modern furniture brand focused on creating elegant, functional pieces that elevate everyday living spaces. The project developed a brand identity and packaging system that reflected Nestra’s contemporary design philosophy, sustainability values, and premium market positioning.

A refined identity built around three principles: simplicity, balance, clarity. Clean typography, restrained color, and generous space — a system flexible enough to run from a swing tag to a full e-commerce site without losing the premium read.

A scalable identity that holds together across physical and digital: production-ready packaging, a consistent visual system, and a clear premium position aimed at design-conscious homeowners.

Vespara is a canned cocktail brand offering vibrant, ready-to-drink beverages designed for effortless enjoyment. Inspired by the word “vesper,” meaning evening, the brand captures a lively, social atmosphere while delivering convenient, high-quality cocktails for modern, on-the-go consumers.

A bold and vibrant identity centered around energy, flavor, and social connection. Expressive display type — a stencilled, hand-built wordmark with playful diamond counters — pairs with a sun-and-cocktail mark and a confident two-tone palette. The system is calibrated for shelf impact at three feet and still legible at thumbnail-size on social.

A cohesive, scalable system: production-ready packaging across retail and digital, a distinctive visual language with real shelf presence, and a flexible color system that lets each flavor own its own moment without breaking the family. Vespara now reads as a modern, approachable canned cocktail brand built for social, on-the-go lifestyles.

Cold Water is a scratch-made coffeehouse and bakery in Old Town Avondale — two owners, one kitchen, bread mixed at four in the morning. The existing site read like a placeholder: stock fonts, blurry phone photos, no sense of place. The brief was to rebuild it as the brand’s real front door — something that read like the shop itself when you walked in.

Information architecture led the build — a sitemap pared back to the four things customers actually want (today’s menu, address, hours, phone), then a single-screen hero, a two-column menu grid, and a dark info band carrying the contact essentials. The page reads in under a minute; the structure makes future updates obvious. Handed off as build-ready HTML/CSS.

A redesigned site that earns time — address, hours, and menu visible on first view; a voice that reads like the owners; structure that makes future updates obvious. The positioning doc, voice rules, and site system were packaged together so the next page, post, or printed insert can be built without breaking the brand.